Shhh… I Have A Secret

Posted by gavinmills on December 7, 2012

Customer service is a pretty hot topic and can make or break your business. Consumers have little patience for lousy customer service and easily get tired of waiting in long lines, trying to get a live person on the line, going through an interrogation to return something or trying to communicate through a language barrier.

If you provide them with a simple, efficient, pleasant experience they will revisit your business over and over. More importantly, they will tell everyone they know!

There are 3 secrets to good customer service – the first one we’re going to conquer is knowing exactly what YOU want.

You are the captain of the ship and the visionary for the future of your business, so you need to have a clearly defined plan for your business and that includes customer service. There are 3 main goals you need to consider:

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You Spin Me Right ‘Round Baby, Right ‘Round

Posted by gavinmills on November 9, 2012

The biggest area of turn-key businesses is franchising. There is a franchise for practically every industry in the world. They are fairly easy to acquire and practically come with a pop out of the box pre-assembled system. McDonald’s is a prime example. In fact, a $40 billion, 28,707 strong example.

Today we’re going to cover:

  • Business Format Franchise
  • The Franchise Prototype
  • Franchise Prototype Standards

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Turn Prospects Into Customers Overnight!

Posted by gavinmills on August 18, 2012

Today I’d like to talk about how to turn prospects into customers and retain them for future marketing too. While your marketing is doing its job, you need to be working on turning prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

  • Inviting
  • Informative
  • Enjoyable

The biggest fear of most new customers is the dreaded buyer’s remorse. You want to avoid this at all costs, and this should be mitigated if you’ve provided a quality product/service that delivers on the marketing claims you’ve made.

However, this can still occur. There are two ways to deal with this:

  • Offer to refund money-no questions asked
  • Offer a bonus they can keep even if they return the product

These offers alone will also mitigate buyer’s remorse because the customer will trust you more, just for offering these things.

There are number of other ways to turn a prospect into a customer:

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Make it Pop!

Posted by gavinmills on August 11, 2012

There are 5 major components to good advertising copy: (The order of these is essential to success)

  • Command Attention
  • Showcase Benefits of Products/Services
  • Prove the Benefits
  • Persuade People to Embrace the Benefits
  • Call to Action

Advertising is sales in print. So, you need to think about the unique benefits your products/services offer and showcase that in a persuasive way. You need to emphasize results, not features.

Let’s take a minute to talk about each of these components:

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